A note from the founder
Skincare was never meant to be a monologue.
ELA Rituals makes considered skincare. Rituals With You is the community we built so the conversation could run both ways.
Your Rituals. Our Journey.
Written for the people who will use our products, and for the ones who will tell us the truth about them.
I started ELA Rituals with a small, stubborn idea: that skincare should be made with intention and talked about with honesty. Not every brand needs a community. But I kept coming back to the same question—if we are asking people to make our products part of their everyday ritual, shouldn't they have a way to tell us how that ritual actually goes?
So we built Rituals With You. It is free to join, and I want to be clear from the first line that joining does not guarantee anyone a product. Programmes open when they open, with their own eligibility, and we would rather say so plainly than leave it to the small print.
Good skincare is a shared journey. We listen to real experiences, and we let honest feedback inform our work.
Three products, and nothing we cannot stand behind
We launch with three: Serum, Sunscreen and Facewash. Each has its own page, and each has details still marked "to be confirmed". That is deliberate. Formulation information will be shared as it is approved, and until then I would rather show you a gap than fill it with something we cannot keep.
The same goes for the community. When members share their experiences, we treat them as exactly that—experiences, not evidence. We will tell you what we heard and what we decided, with dates, and we will not pretend every suggestion is adopted.
Discover. Experience. Share.
Those three words are the whole architecture of Rituals With You. Discover what a product is for. Experience it in your own light, over weeks rather than minutes. Share what you found—privately with us, or publicly if you choose. Every part of that is voluntary, and none of it is a test.
Thank you for being here at the beginning. One ritual at a time.
— ELA
Founder, ELA Rituals
How we hold ourselves
Three promises, written down so you can hold us to them
- I
Say less, and mean it
When a detail is not yet confirmed, we write “to be confirmed” and leave the gap. We never invent claims, ingredients or certifications.
- II
Listen before we speak
Members’ experiences—positive and critical—are read, considered and, where appropriate, allowed to inform our work. We publish what we heard and what we did, each with a date.
- III
Experiences, not evidence
What the community shares is real and valued, but it is not clinical proof and we will never dress it up as such.
Discover • Experience • Share
Come and see how the ritual unfolds
Read the journal, explore the three products, or join the community and tell us what you find.